CES 2024—branding, email, social, print
CES is an annual trade show hosted in Las Vegas, organized by the Consumer Technology Association, where McCann Worldgroup prominently showcases its innovation and technology prowess to both current and potential clients.
Leading a team of three designers over six months, I guided them in developing compelling branding, digital, and out-of-home campaigns to be used across marketing channels. With the event theme centered around "Unleashing the Power of AI," we created a visual identity using Midjourney and generative AI tools as our starting point.
We then partnered with marketing channel leads to develop a creative strategy and bring in past learnings and best practices.
